Rule #8 – Roll Out the “Content Marketing” Welcome Mat for Website Visitors



I’m not talking about search engine optimization (SEO), though I do have thoughts and opinions about the importance of multilingual search and how to do it well. What I’m talking about is making sure your global readers can find the site they need, in the language they need, in as little time (and frustration) as possible.

Content Marketing is all about making sure your global readers can find what they need on your site

First, let’s talk about the need to access multilingual sites, in general.

If I am based in France and I want to go to a site that has a presence in France, I am going to be taken to the .fr site automatically. Same for Germany, where sites end with .de, and all of the other international sites that have unique domains.

So, to some extent, having a welcoming front door to your multilingual sites might not seem that important, because I am taken to my chosen country or language if I am already online in that country.

However, there are times when you need to have access to a site that is in another language, written for another country. For example…

 

Have questions about what you’ve read in this article?

Contact us at 831-655-7500 or
Email: info@medialocate.com

 


Click Here for Your Free Report: “Web Localization – Taking Your Website Global”

Taking Your Website Global

Learn the fast, efficient, and most effective way to translate your website
and online content into additional languages.


Leave a Reply

Your email address will not be published. Required fields are marked *

OUR BLOG: ONE WORLD

MediaLocate Launches Enhanced Client Intelligence Portal

October 26, 2017

– myMediaLocate 2.0 Improves Visibility and User Experience for Large Localization Programs – Enterprise localization programs must be efficient, agile, and above all, measurable. No longer can companies afford to work in departmental silos, not being aware of what other divisions do and not optimizing translation leveraging across a company’s linguistic assets.  To that end […]

read more

FREE guides

Cultural Validation Checklist for Images

How well does your branding travel?

download

Stay in the Know

Sign up for the latest MediaLocate news.

© 2017 MediaLocate, Inc.  |  Terms of Use  |   Privacy