Rule #8 – Roll Out the “Content Marketing” Welcome Mat for Website Visitors



I’m not talking about search engine optimization (SEO), though I do have thoughts and opinions about the importance of multilingual search and how to do it well. What I’m talking about is making sure your global readers can find the site they need, in the language they need, in as little time (and frustration) as possible.

Content Marketing is all about making sure your global readers can find what they need on your site

First, let’s talk about the need to access multilingual sites, in general.

If I am based in France and I want to go to a site that has a presence in France, I am going to be taken to the .fr site automatically. Same for Germany, where sites end with .de, and all of the other international sites that have unique domains.

So, to some extent, having a welcoming front door to your multilingual sites might not seem that important, because I am taken to my chosen country or language if I am already online in that country.

However, there are times when you need to have access to a site that is in another language, written for another country. For example…

 

Have questions about what you’ve read in this article?

Contact us at 831-655-7500 or
Email: info@medialocate.com

 


Click Here for Your Free Report: “Web Localization – Taking Your Website Global”

Taking Your Website Global

Learn the fast, efficient, and most effective way to translate your website
and online content into additional languages.


Leave a Reply

Your email address will not be published. Required fields are marked *

OUR BLOG: ONE WORLD

Before Your Company “Sails the Seven Seas”…

October 6, 2017

Before Your Company “Sails the Seven Seas,” Consider These Essential ”Seven Cs”: Seven Core Components of a Successful Global Product Launch Effective website, product or media globalization goes well beyond translation of your English content. In order to compete in the global market place, globalization services must address the needs of target locales, while concurrently […]

read more

FREE guides

Cultural Validation Checklist for Images

How well does your branding travel?

download

Stay in the Know

Sign up for the latest MediaLocate news.

© 2017 MediaLocate, Inc.  |  Terms of Use  |   Privacy