Going Global: Key Considerations for Developing Multilingual Mobile Applications
It's a fact, #1: The United States is not the leader in the use of mobile technology services.
Currently there are over 520 million Chinese mobile phone users, that's more than double the number of users in the U.S., and China is projected to reach 600 million in 2010. Penetration rates for the U.S. cell phone market are around 75%, but in Western Europe, Japan and Hong Kong penetration has already exceeded 100 % (multiple cell phones per subscriber). In Europe today, over 20% of all mobile phone subscribers have two phones - out of preference. One is a work phone, the other is a private phone. Or one is for calling, the other for texting. One for daytime, the other for evening, etc. Meanwhile developing countries/regions such as Brazil, India, Africa and Latin America have demonstrated blistering cell phone growth in recent years...Read »
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