Quick Reference Guide for Banner Localization

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Web banner ads are an important part of any company’s online marketing efforts. Banners help promote a company’s brand, can lead to substantial sales increases, and can be tailored to specific markets and demographics.

A banner promoting a new car in the United States may contain images, wording, and overall design elements that are custom-tailored to the US market, whereas an international banner ad may look completely different, even if it is helping to sell the same product.

It’s all about Click-Through Rates (CTR): The more people click on your banner ads, the higher your sales potential.

The big question here is this: how can you ensure that your international web banner ads drive the same, or similar, CTR as your domestic web banner ads?

Take a moment now and download the Quick Reference Guide to Banner Localization to learn what pitfalls to avoid when creating your banners in the first place.

Simply fill out this form to get your quick reference guide.

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OUR BLOG: ONE WORLD

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