Globalization Road Map

Effective Website, Product or Media Globalization goes well beyond translation of your English content. Today, in order to compete in the global market place globalization services must address local needs, while concurrently providing operational scalability within the company. Unfortunately, adapting one’s business practices and product offering to local markets is far from easy and many companies neglect to develop and deploy a comprehensive international go-to-market strategy, only to see their brand under-perform or even fail.

Medialocate can help develop and protect your brand, ensure global functionality, test for an optimal geographically customized user experience, provide pre- and post sales support, and achieve legal compliance – all vitally important aspects of any business intending to succeed overseas.

                  So, before your company “Sails the Seven Seas”

                                                                        consider these essential “7 Cs”

Consulting: Do you have a Global Go-to-Market Strategy?
-   Brand and Promotion Strategy
-   Interactive Market Research and Planning
-   Metrics and Analytics for Global Market Launch
-   Comparative Market Analysis of Competitor Sites

Code: Have you thought about the importance of Internationalizing your SW, Web, App, Media?
-   Evaluation of Web/Apps/Media for “Global Readiness”
-   Pseudo-Localization
-   Analysis of Language Detection and Response to Format
-   Global Visibility / SEO

Culture: Would you pass the Cultural Audit for Global Appropriateness and Linguistic Adaptability?
-   Assessment of Message and Imagery for overall Localizability
-   International User Experience Evaluation
-   Functional and Linguistic Enhancement Recommendations

Creative: Do you have the Domain Expertise in Global Design, Branding, and Promotion?
-   Global Brand and Campaign Development
-   Web- and Application Interface Design and Production
-   Rich Media in Motion (Video, Special Effects, 3D Development)

Content: Is your Translation and Localization Workflow efficient and effective?
-   Best Practices for Content Creation: “Writing for a Global Audience”
-   Custom Development for Interoperability with existing CMS (Content Management Systems)
-   Translation, Localization, Editing
-   Trans-creation, Copywriting, Linguistic Enhancements
-   Localization QA

Continuity: How do you maintain your Global Program and incorporate Updates?
-   Development of Program Workflows, Translation Memories and Glossaries
-   Evaluation, Installation, and Implementation of most suitable TMS (Translation Management Systems)
-   Custom Development for Connectivity and Interoperability of TMS with existing CMS
-   Online Client Portal for Comprehensive Project Tracking

Certification: Does your LSP have the required Competency and Experience?
-   ISO Certification
-   Trados Certification
-   Exclusive Project Management Team with MA Degrees in Translation, Interpretation, or Localization Management
-   Certified Translators and Interpreters
-   Seasoned Consultants

Medialocate can help you determine the right level of globalization investment and related infrastructure, and our language and technology specialists, internationalization engineers, and our global service partners deliver comprehensive solutions that work at home and abroad.

For an initial free consultation, please contact us at 1-800-776-0857 or info@medialocate.com.