With a global audience of over 2 billion viewers on YouTube, the platform has recently introduced a new feature for all international content creators to add dubbing to their new or existing videos. In an era where a global majority of people can speak more than one language, this is a significant leap forward for independent and major entertainment companies, small to large TV and Film production companies, and YouTuber icons by including audio localization into their brand and marketing strategies
How YouTube audio dubbing works
In the past, companies wanting to localize the audio track of any video had to upload separate video files for each language version they intend to display. This requires not only copying all of the metadata and descriptive information across all versions, but also dilutes the overall viewer counts and community engagement across each version of the video.
Now, YouTube allows content creators to upload different audio tracks that can be played within the same video, allowing viewers to select the language track of their choice. This new feature has been a helpful way to help content reach an international audience where the originally recorded audio language isn’t widely spoken in their respective territory or country. With YouTube’s global expansion of supporting multiple languages, any content creator can now expand their local reach without losing any meaning in translation by creating multi-language supported videos.
What are the benefits of YouTube dubbed videos?
Why would you want to do that? Suppose your content and social media brand are focused on a particular niche. You should take advantage of the millions of potential viewers who can now watch and listen to your video in their native language. Multiple audio tracks will alleviate some of the obstacles to global social media engagement, but also provide organizational benefits by limiting the clutter of multiple video versions.
YouTube has been encouraging creators to consider adding and uploading dubbed videos. As 40 different languages have been featured throughout YouTube dubbed videos, the results have been promising, and creators have seen that dubbed content is starting to gain traction. YouTube claims that since January, over two million hours of 3500+ dubbed videos were viewed on a daily basis.
Do dubbed videos perform better?
Test groups of creators that the company has been working with have also shown very positive results, with an increase of more than 15 percent of their views coming from dubbed videos being watched in a language other than the originally recorded source language. If YouTube continues to consider localization as an important part of social media strategy, gone will be the playlists containing “Video [English Version]” and “Video [Spanish Version],” and will be replaced with a single, streamlined page that captures all of the viewership in one place, globally.
How can we help you create professionally dubbed videos?
How can MediaLocate help with your social media brand or TV / Film content? We can support your needs with our Studio Production team by providing audio dubbing services for your YouTube video. Each project would be treated with customized care to meet the needs of your specifications, content, and expectations.
MediaLocate can provide the following support for your video and digital media:
- English Closed / Open Captioning and Subtitle Creation
- Full dubbed audio production, including script adaptation, voice casting, direction, editorial, mixing, and delivery.
- Script Creation – ABS, Dialog, CCSL, CDSL.
- Audio Description
- Metadata translation for digital distribution
- Video Localization
YouTube videos with audio dubbing examples
YouTube video “I survived 50 hours in Antarctica” from the MrBeast channel. Available, via dubbing, in 12 languages. This video has 111M+ views.
YouTube video: “MrBeast Talks Multi-Language Strategy and Growth” from the Creator Insider channel. Available, via dubbing, in 3 languages. This video has 88K+ views.
YouTube video “$1 vs $500,000 Planer Ticket” from the MrBeast channel. Available, via dubbing, in 12 languages. This video has 133M+ views.