Archive for the ‘Localization’ Category

Why you can’t afford to go without video in your marketing tool kit



Video Marketing Or Bust! It’s no secret that rich media has taken over the IOT and that video has quickly become the most effective marketing tool for companies around the globe. Yet many organizations are still not fully taking advantage of what are now clear consumer behavior trends. Regardless of culture and language, people all […]

MediaLocate Celebrates Its 24th Year at the 2019 TILM Career Fair



0 0 0 0 MediaLocate Vendor Manager Leona Zacek (left) and Senior Account Manager Mimi Moore (right) met with TILM students seeking internships and full-time positions. The Language Industry’s Premier Job Recruiting Fair On Friday, February 15, 2019 MediaLocate participated in the Middlebury Institute of International Studies (MIIS) Annual Translation, Interpretation and Localization Management (TILM) […]

7 Ways to Stretch Your Localization Budget



0 0 0 0 Looking for ways to stretch your localization budget? Here are 7 money-saving tips to get the most out of your globalization dollars: In the habit of sending PDFs? Clients can help their localization service provider by supplying the source files from which a final document or video was created. Although very […]

Games Localization: 3 Hot Topics At This Year’s GDC



0 0 0 0 Know what’s even more exciting than playing a video game? Localizing it!   Hi, my name is Yanan Cheng, and I am a Chinese project manager at MediaLocate. I love to play and localize video games and last month I had a chance to attend the 2017 Games Developer Conference (GDC […]

The First Customer Report Cards Are In!



0 0 0 0 Client satisfaction surveys… and the verdict is? Once a quarter we survey around 30 of our top customers. They are mostly comprised of large enterprise accounts, strategic partnerships and unique localization programs.  This helps us take the pulse of our key growth customers:  their needs, their satisfaction, and their pain points. […]

3 Localization Trends to Watch for in 2017



0 0 0 0 Localization Trends for 2017 and Beyond: Neural Machine Translation Machine Translation (MT) technology has taken another leap forward. This time, it’s a big leap forward. Instead of relying on the phrase-based statistical approach, neural MT simulates the interconnected network of the brain to generate translations. Several companies have unveiled neural MT […]

BACK TRANSLATION CAN TIE YOU IN KNOTS



0 0 0 0 BACK TRANSLATION CAN TIE YOU IN KNOTS Your new localization provider has just delivered the translation you requested. It’s been through a standard translation, editing and proofing (TEP) process involving multiple linguists, but you’re uneasy. Your product is about to ship or your ad is going nationwide, and you want to […]

When Millimeters Matter – Easy, Preventative Measures For Better Medical Translations



From years of experience, we know that to ensure a quality translation, it is absolutely critical for our clients to provide us with proper reference materials.

ITAR – Translation in the Defense Sector



0 1 1 6 ITAR – PUTTING SAFETY AND SECURITY FIRST You can never be too safe in this technologically advanced age.  Therefore, making sure your language provider is in compliance with federal defense regulations is very important to your company. The International Traffic in Arms Regulations (ITAR) are designed to control and limit access […]

e-Discovery: Tapping into the Unknown



1 2 3 9 e-Discovery: Tapping into the Unknown. The fundamental purpose of e-Discovery is to coordinate, organize and structure vast amounts of documents, emails, call records, transcripts, contracts and other legal materials into collections for easier reference and analysis. Much of this documentation may be in different languages, and characters that are used in […]

Global Branding: That’s How They Roll



3 3 2 6  A look at how the world’s best companies stay on top. Brands and branding can be understood best by looking at the crème de la crème of commerce. The leading examples of brands and branding online are the top, most successful company websites. Every list will include Google, Facebook, and YouTube, […]

Lost Without Multilingual SEO



0 5 1 5 Lost Without Multilingual SEO (Search Engine Optimization). In decades past, your customers might have talked to their colleagues, family members, or local sales representatives to hear opinions and personal experiences with specific products, services or businesses within their immediate geographic area. Today, however, this information (and much, much more) is available […]

3 Reasons You Should Listen To Your Global Customers



1 0 0 0 3 Reasons You Should Listen To Your Global Customers. There is quite a bit of talk in the localization industry these days about reviewing translations in-house and having native speakers judge translation quality. Entire programs are set up around this notion, separate teams are hired and trained, additional pre-release review steps […]

3 Reasons Why Your Website May Sink Your International Profits



2 0 0 0 3 Reasons Why Your Website May Sink Your International Profits As a leading language services provider (LSP), we see our share of websites, products, and documents ready to go global. While most of the time it’s clear that the branding will work worldwide, sometimes a “ready-to-go” project comes to us and […]

Sample Translations, aka Pandora’s Box



0 0 0 0 SAMPLE TRANSLATIONS, AKA PANDORA’S BOX Have you ever sent someone a document and asked for feedback, all the while dreading that they would tear it apart? Well, the same thing can happen with translations. After all, translations are really just another type of written document and everyone can have an opinion. […]

The Tale of the Graceful Squid



0 0 0 0 MediaLocate translates and localizes all kinds of content. One customer may require that we translate a biochemistry patent from one language into another, while another customer may need us to localize their online casual gaming site from English into 12 other languages. Then there are the projects that are a bit […]

The Good, the Bad, and the Ugly…. A Shoot-Out with an Online Translation Provider



0 0 0 1 The Good, the Bad, and the Ugly…. A Shoot-Out with an Online Translation Provider We previously wrote about online translation portals that promise cutting-edge translation platforms, automated project management, and scalable workflows. This time around we thought we’d look at another breed of translation player emerging on the scene. As part […]

Control Your Terminology, Right out of the Gate!



0 0 0 0 Control Your Terminology, Right out of the Gate! Your company already has a strong, savvy localization management team. You’re happy with your translation provider and eager to bring new products and divisions under your localization umbrella. And yet…you’ve noticed something is amiss. Inconsistencies are creeping in to your materials, and budgets […]

Self-Source, Crowd-Source, or Outsource?



0 0 0 0 Self-Source, Crowd-Source, or Outsource? Smart-Sourcing Your Translation Team. You are discussing your company’s plans for international expansion. You and your team know what it’s like to launch products, to conduct market research and to make sure all of the infrastructure and processes are in place for a successful launch of your […]

Translation Beyond Words



0 0 0 0 “Localizability”?  Is that even a real word? Most of the time you can send your documents to a language services provider, get the translations back, and are done. The file is clean, the words are translated, all of the numbers match, the graphics fit, and that’s that. But for some projects, […]

4 Tips to Kick-Start Your Games Localization Project



0 0 0 0 Games localization can be costly, time-consuming, and sometimes downright dangerous. Game developers and publishers looking to wow global players need some guidance to avoid running the risk of damaging their brand’s reputation and missing out on big revenue. Enter Medialocate’s blog post on gaming localization, where we aim to steer you […]

Transcreation: Translation with a Curve



0 0 0 0 Why you may be losing business without it… Let’s say your marketing team comes up with messaging that resonates with your domestic customers. Everyone “gets” your brand, your ads, your banners, everything. You’ve got the local market all figured out. Now it’s time to conquer the global market. You can send […]

4 Signs That Your Medical Text Is Not Ready To Be Translated



0 0 0 0 How can you ensure high-quality and timely medical translations? Start by selecting a language services provider who can offer you expertise in medical translation, a dedicated team of translators, a robust set of ISO certifications, cutting-edge technologies, and efficient workflows across your entire range of documents. So far, so good. But […]

Online Translation Portals: Innovation or Smoke & Mirrors?



So, we thought it would be helpful to look at some of the major players with online translation portals and see how they may – or may not – benefit you.

The 5 Snares of Translation Review, or “Wait, There’s A Bear In My Software!”



Sometimes, doing your own translation review can cause unexpected results (see last example below)…

OUR BLOG: ONE WORLD

Why you can’t afford to go without video in your marketing tool kit

April 8, 2019

Video Marketing Or Bust! It’s no secret that rich media has taken over the IOT and that video has quickly become the most effective marketing tool for companies around the globe. Yet many organizations are still not fully taking advantage of what are now clear consumer behavior trends. Regardless of culture and language, people all […]

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