Best Language Selection for Global Markets: Where and How Should You Invest? Guest blog post by Ben Cornelius, former Language Intelligence and Globalization Director at Adobe, VMware, and PayPal When asking “What languages should I localize into for the greatest benefits?” the short (albeit frustrating) answer is most often, “it depends”. It’s true: Communication is key […]
Archive for the ‘Globalization’ Category
Best Language Selection for Global Markets
Posted by MediaLocate | Blog, Content Strategy, Global Branding, Global Marketing Strategy, Globalization, Language Localization, Legal, Local Markets, Translation, website localization, World's Writing Systems | No Comments January 8th, 2019
GDPR for Language Services
Posted by MediaLocate | Blog, Certifications, Global Marketing Strategy, Globalization, Language Technology, Legal, News | No Comments May 24th, 2018
What you need to know… What is GDPR? Customers, consumers, and users can now enjoy more transparency into how their data is being used, thanks to Europe’s new General Data Protection Regulation or GDPR. The regulation affects any businesses that handle or transmit personal information of individuals inside the European Union. Effectively, not just companies […]
AI, Localization, and China
Posted by MediaLocate | Blog, Content Strategy, Global Branding, Global Marketing Strategy, Globalization, Language Technology, Local Markets, machine translation | No Comments January 25th, 2018
Hangzhou City, China. A Chinese Project Manager’s Perspective. Imagine a world where you can pay for everything with your smartphone, where wearable devices translate everything on-demand, where urban traffic flows are optimized by AI, and where daily necessities like bicycles, umbrellas, and cars are sharable. Welcome to Hangzhou, China’s first “Smart City”! Hi, my name is […]
3 Localization Trends to Watch for in 2017
Posted by MediaLocate | Blog, Content Strategy, Cost Savings, Global Marketing Strategy, Globalization, KantanMT, Language Localization, Language Service Provider (LSP), Language Technology, Localization, Localization Provider, machine translation, Multilingual Audio and Video, Multimedia Localization, Transcreation, Translation, web translation, website localization | No Comments December 3rd, 2016
Localization Trends for 2017 and Beyond: Neural Machine Translation Machine Translation (MT) technology has taken another leap forward. This time, it’s a big leap forward. Instead of relying on the phrase-based statistical approach, neural MT simulates the interconnected network of the brain to generate translations. Several companies have unveiled neural MT technology, including Google, Microsoft, […]
When Millimeters Matter – Easy, Preventative Measures For Better Medical Translations
Posted by MediaLocate | Content Strategy, Globalization, language localizaiton, Language Service Provider (LSP), Legal, Localization, Medical Translations, Translation | No Comments October 17th, 2016
From years of experience, we know that to ensure a quality translation, it is absolutely critical for our clients to provide us with proper reference materials.
ITAR – Translation in the Defense Sector
Posted by MediaLocate | Blog, Certifications, Content Strategy, Foreign Language Voice Recording Services, Globalization, language localizaiton, Language Service Provider (LSP), Legal, Localization, Localization Provider, World's Writing Systems | No Comments April 26th, 2016
ITAR – PUTTING SAFETY AND SECURITY FIRST You can never be too safe in this technologically advanced age. Therefore, making sure your language provider is in compliance with federal defense regulations is very important to your company. The International Traffic in Arms Regulations (ITAR) are designed to control and limit access to specific kinds of […]
4 Reasons Your Global Market Strategy May Backfire
Posted by MediaLocate | Blog, Content Strategy, Global Marketing Strategy, Globalization, International SEO, Language Service Provider (LSP), Legal, Local Markets, Localization Provider, Translation | No Comments January 15th, 2016
– 4 Reasons Your Global Market Strategy May Backfire – We all know the drill: Go big or go home. You need to go big to get big and that means taking your company, products, and services to new markets. You can’t just stay at home and expect to become a worldwide sensation – you […]
3 Global Trends Influencing Innovation in the Language Industry
Posted by MediaLocate | Blog, Content Strategy, Global Marketing Strategy, Globalization, language localizaiton, Language Service Provider (LSP), Language Technology, Local Markets, Localization Provider, News, Translation, World's Writing Systems | No Comments November 21st, 2015
3 Global Trends Influencing Innovation in the Language Industry. The Rise of Speech As mobile users interact with their devices more and more through speech, speech translation technology will enable users to interact with each other through their devices, across language barriers. In fact, market research firm Tractica predicts that annual revenues of speech technology […]
MediaLocate Ranked Among North America’s Top Language Services Providers
Posted by MediaLocate | Globalization, Language Service Provider (LSP), Localization Provider, News, Testimonials | No Comments July 27th, 2015
MediaLocate Ranked Among North America’s Top Language Services Providers Independent market research firm, Common Sense Advisory, recognizes MediaLocate as a leader in $38.16 billion global industry (Pacific Grove, CA) – MediaLocate announced today its official ranking as one of the largest language services providers (LSPs) in the translation and interpreting industry. Issued July 2015 by […]
The best thing you can give someone is a chance.
Posted by MediaLocate | Fun, Globalization, Medialocate Events, News, Testimonials, Uncategorized | No Comments December 23rd, 2014
The best thing you can give someone is a chance. Meet Jovanni Rodriguez. Jovanni joined MediaLocate earlier this year through an organization called College Living Experience. Jovanni suffered a brain injury as a result of a biking accident about 10 years ago, but has since made steady progress towards independent living and is doing a terrific job […]
Are Your Banner Ads Clicking With Your Worldwide Customers?
Posted by MediaLocate | Content Strategy, Global Branding, Global Marketing Strategy, Globalization, International SEO, language localizaiton, Local Markets, Transcreation, Uncategorized, web translation, website localization | No Comments November 14th, 2014
Are your banner ads clicking with your worldwide customers? Web banner ads are an important part of any company’s online marketing efforts. Banners help promote a company’s brand, can lead to substantial sales increases, and can be tailored to specific markets and demographics. A banner promoting a new car in the United States may contain […]
Medialocate Re-certified in Two ISO Categories & Showcased by TüVSüd for Customer Satisfaction Program
Posted by MediaLocate | Certifications, Globalization, Language Service Provider (LSP), News, Translation | No Comments May 1st, 2014
Medialocate has been recertified for ISO-9001, the standard for quality management systems
Medialocate Selects Kantan MT Machine Translation For Client Workflow Innovation
Posted by MediaLocate | Content Strategy, Cost Savings, Globalization, KantanMT, Language Technology, Localization, machine translation, News, Translation, website localization | No Comments March 7th, 2014
Stephan Lins, Medialocate’s chief executive officer, explained why the company chose the Dublin, Ireland-based firm by saying: “KantanMT has distinguished itself as a first-rate technology company.”
Medialocate Achieves Renewal of Coveted EN15038-2006 Certification
Posted by MediaLocate | Certifications, Globalization, Language Service Provider (LSP), Localization, Localization Provider, News, Translation | No Comments March 3rd, 2014
“By surpassing our initial EN15038-2006 Certification audit, our customers can have even greater confidence in the services Medialocate provides them” said Stephan Lins, CEO.
Global Marketing 2014 — Pt. 3 — Localizing for the Locals
Posted by MediaLocate | Global Branding, Global Marketing Strategy, Globalization, language localizaiton, Language Service Provider (LSP), Local Markets, Localization, Translation | No Comments February 27th, 2014
We can’t think of anyone “localizing for the locals” better than the folks over at Pizza Patrón, a $40 million dollar enterprise headquartered in Dallas.
Global Marketing 2014 — How Deep or Wide Should I Go?
Posted by MediaLocate | Content Strategy, Cost Savings, Global Branding, Global Marketing Strategy, Globalization, Language Service Provider (LSP), Local Markets, Localization Provider, web translation, website localization | No Comments February 13th, 2014
Going global has become a huge buzzword in business. Let’s face it, the benefits of global marketing are obvious: more customers = more revenue!
Searching For New Global Customers? Check Out Wordtracker
Posted by MediaLocate | Globalization, language localizaiton, Language Technology, Localization, Search Engine Optimization, SEO, Translation, website localization | No Comments November 20th, 2013
Wordtracker.com, headquartered in the U.K., recently announced that new languages now live within its updated “Keyword Tool.”
Localizing Your Website For Global Profits – Quick Tip #3
Posted by MediaLocate | Cost Savings, Globalization, language localizaiton, Language Service Provider (LSP), Localization, web translation, website localization | No Comments November 16th, 2013
Localizing your website, marketing materials, and multimedia is smart business. Saving money doing it is just as smart.
Could there be cultural issues with your website content? – Quick Tip #2
Posted by MediaLocate | Content Management Systems, Content Strategy, Global Branding, Globalization, language localizaiton, Local Markets, Localization, Transcreation, web translation, website localization | No Comments November 9th, 2013
A Customer’s Question: “How do I know if there are cultural issues with my website content?”
Lights, Camera, Action! The New My Medialocate Video
Posted by MediaLocate | Fun, Globalization, language localizaiton, Language Service Provider (LSP), Localization, Translation | No Comments October 25th, 2013
It’s the “free alternative” to costly cloud-based portals of other translation agencies.
Medialocate CEO Stephan Lins Candidate for GALA Board of Directors
Posted by MediaLocate | GALA, Globalization, language localizaiton, Language Service Provider (LSP), Localization, News | No Comments October 18th, 2013
Stephan Lins, chief executive officer of Medialocate USA, Inc., announced today that he is a candidate for the GALA board of directors.
Localizing Your Website in Right-to-Left Languages – Quick Tip #1
Posted by MediaLocate | Content Strategy, Globalization, language localizaiton, Language Service Provider (LSP), Localization, Translation, Uncategorized, World's Writing Systems | No Comments October 14th, 2013
If you’re planning on localizing your website for Arabic and Hebrew, then your underlying HTML code must have the capability of properly rendering RTL (right to left) text.
Medialocate Expands Operations to East Coast to Serve Growing List of Clients
Posted by MediaLocate | Globalization, language localizaiton, Language Service Provider (LSP), Localization, News, software localization, Translation | No Comments September 26th, 2013
Medialocate, California-based Translation Agency, Expands Operations to U.S. East Coast to Serve Growing List of Clients
Why you can’t afford to go without video in your marketing tool kit
April 8, 2019
Video Marketing Or Bust! It’s no secret that rich media has taken over the IOT and that video has quickly become the most effective marketing tool for companies around the globe. Yet many organizations are still not fully taking advantage of what are now clear consumer behavior trends. Regardless of culture and language, people all […]
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