Archive for the ‘Language Localization’ Category

Best Language Selection for Global Markets



Best Language Selection for Global Markets: Where and How Should You Invest? Guest blog post by Ben Cornelius, Senior Globalization Consultant When asking “What languages should I localize into for the greatest benefits?” the short (albeit frustrating) answer is most often, “it depends”. It’s true: Communication is key to gaining market traction for all products and […]

AI and Language Automation: Opportunity or Calamity?



Is complete push-button localization imminent or hyped? With the fast pace of innovation in the language services industry, what should globally expanding companies look for and on what kind of localization provider should they place their bets? Or will the need for language services providers soon disappear altogether? To get an insider perspective read the […]

MediaLocate Rises in Ranks of Top 100 Global Translation Companies



…remaining in the Top 25 in North America (#22) and moving up 3 spots to #82, worldwide.  In its “Who’s Who in Language Services and Technology: 2017” report, the market research firm Common Sense Advisory states, “Tens of thousands of providers around the globe work with hundreds of thousands of professional linguists to deliver services […]

MediaLocate speeds global marketing campaign from 3 weeks to 3 days



When fast just isn’t quick enough. Today’s global marketing campaigns require much more than just the translation of content. They require speed, agility, and accuracy.  Many global campaigns are the result of extensive collaboration between numerous stakeholders from many different departments and geographies, facing creative, logistic, and technical hurdles. Rather than pre-planning for weeks in […]

Games Localization: 3 Hot Topics At This Year’s GDC



Know what’s even more exciting than playing a video game? Localizing it!   Hi, my name is Yanan Cheng, and I am a Chinese project manager at MediaLocate. I love to play and localize video games and last month I had a chance to attend the 2017 Games Developer Conference (GDC 2017) in San Francisco.  […]

How Do You Tune A Fish?



How Do You Tune A Fish?  – Localizing for the Monterey Bay Aquarium Translating for informal science centers, be it texts for exhibits or video scripts for visitor tours, poses a special challenge. Not only must the message be localized to a specific geographic region, but it must also be targeted to a very diverse […]

What are Prominent Women in Localization Planning for in 2017?



What are Prominent Women in Localization Planning for in 2017? Come and join us at the year’s first “Women in Localization Meet-Up” at Sony PlayStation in San Mateo this Thursday. Hear from and interact with a panel of localization professionals from Sony PlayStation, Survey Monkey, Juniper Networks, Alpha US, and MediaLocate. Leona Zacek, Vendor Manager, MediaLocate   When:                  […]

3 Localization Trends to Watch for in 2017



Localization Trends for 2017 and Beyond: Neural Machine Translation Machine Translation (MT) technology has taken another leap forward. This time, it’s a big leap forward. Instead of relying on the phrase-based statistical approach, neural MT simulates the interconnected network of the brain to generate translations. Several companies have unveiled neural MT technology, including Google, Microsoft, […]

BACK TRANSLATION CAN TIE YOU IN KNOTS



BACK TRANSLATION CAN TIE YOU IN KNOTS Your new localization provider has just delivered the translation you requested. It’s been through a standard translation, editing and proofing (TEP) process involving multiple linguists, but you’re uneasy. Your product is about to ship or your ad is going nationwide, and you want to check the translation one […]

OUR BLOG: ONE WORLD

Best Language Selection for Global Markets

November 26, 2018

Best Language Selection for Global Markets: Where and How Should You Invest? Guest blog post by Ben Cornelius, Senior Globalization Consultant When asking “What languages should I localize into for the greatest benefits?” the short (albeit frustrating) answer is most often, “it depends”. It’s true: Communication is key to gaining market traction for all products and […]

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