Archive for the ‘Global Marketing Strategy’ Category

MediaLocate Spots Video Trends at the 2019 NAB Show in Las Vegas



Where Content Comes To Life MediaLocate staff joined nearly 100,000 fellow media, entertainment and technology industry professionals from 160 different countries at the National Association of Broadcasters (NAB) trade show April 6-11, 2019 in Las Vegas. With the tagline “Where Content Comes to Life”, NAB is the premier organization for America’s broadcasters. The annual conference […]

Why you can’t afford to go without video in your marketing tool kit



Video Marketing Or Bust! It’s no secret that rich media has taken over the IOT and that video has quickly become the most effective marketing tool for companies around the globe. Yet many organizations are still not fully taking advantage of what are now clear consumer behavior trends. Regardless of culture and language, people all […]

Best Language Selection for Global Markets



0 0 0 0 Best Language Selection for Global Markets: Where and How Should You Invest? Guest blog post by Ben Cornelius, former Language Intelligence and Globalization Director at Adobe, VMware, and PayPal When asking “What languages should I localize into for the greatest benefits?” the short (albeit frustrating) answer is most often, “it depends”. It’s […]

GDPR for Language Services



0 0 0 0 What you need to know… What is GDPR? Customers, consumers, and users can now enjoy more transparency into how their data is being used, thanks to Europe’s new General Data Protection Regulation or GDPR. The regulation affects any businesses that handle or transmit personal information of individuals inside the European Union. […]

AI and Language Automation: Opportunity or Calamity?



0 0 0 0 Is complete push-button localization imminent or hyped? With the fast pace of innovation in the language services industry, what should globally expanding companies look for and on what kind of localization provider should they place their bets? Or will the need for language services providers soon disappear altogether? To get an […]

AI, Localization, and China



0 0 0 0 Hangzhou City, China. A Chinese Project Manager’s Perspective. Imagine a world where you can pay for everything with your smartphone, where wearable devices translate everything on-demand, where urban traffic flows are optimized by AI, and where daily necessities like bicycles, umbrellas, and cars are sharable. Welcome to Hangzhou, China’s first “Smart City”! […]

MediaLocate Launches Enhanced Client Intelligence Portal



0 0 0 0 – myMediaLocate 2.0 Improves Visibility and User Experience for Large Localization Programs – Enterprise localization programs must be efficient, agile, and above all, measurable. No longer can companies afford to work in departmental silos, not being aware of what other divisions do and not optimizing translation leveraging across a company’s linguistic […]

MediaLocate speeds global marketing campaign from 3 weeks to 3 days



0 0 0 0 When fast just isn’t quick enough. Today’s global marketing campaigns require much more than just the translation of content. They require speed, agility, and accuracy.  Many global campaigns are the result of extensive collaboration between numerous stakeholders from many different departments and geographies, facing creative, logistic, and technical hurdles. Rather than […]

The First Customer Report Cards Are In!



0 0 0 0 Client satisfaction surveys… and the verdict is? Once a quarter we survey around 30 of our top customers. They are mostly comprised of large enterprise accounts, strategic partnerships and unique localization programs.  This helps us take the pulse of our key growth customers:  their needs, their satisfaction, and their pain points. […]

How Do You Tune A Fish?



0 0 0 0 How Do You Tune A Fish?  – Localizing for the Monterey Bay Aquarium Translating for informal science centers, be it texts for exhibits or video scripts for visitor tours, poses a special challenge. Not only must the message be localized to a specific geographic region, but it must also be targeted […]

What are Prominent Women in Localization Planning for in 2017?



0 0 0 0 What are Prominent Women in Localization Planning for in 2017? Come and join us at the year’s first “Women in Localization Meet-Up” at Sony PlayStation in San Mateo this Thursday. Hear from and interact with a panel of localization professionals from Sony PlayStation, Survey Monkey, Juniper Networks, Alpha US, and MediaLocate. […]

3 Localization Trends to Watch for in 2017



0 0 0 0 Localization Trends for 2017 and Beyond: Neural Machine Translation Machine Translation (MT) technology has taken another leap forward. This time, it’s a big leap forward. Instead of relying on the phrase-based statistical approach, neural MT simulates the interconnected network of the brain to generate translations. Several companies have unveiled neural MT […]

BACK TRANSLATION CAN TIE YOU IN KNOTS



0 0 0 0 BACK TRANSLATION CAN TIE YOU IN KNOTS Your new localization provider has just delivered the translation you requested. It’s been through a standard translation, editing and proofing (TEP) process involving multiple linguists, but you’re uneasy. Your product is about to ship or your ad is going nationwide, and you want to […]

Global Branding: That’s How They Roll



3 3 2 6  A look at how the world’s best companies stay on top. Brands and branding can be understood best by looking at the crème de la crème of commerce. The leading examples of brands and branding online are the top, most successful company websites. Every list will include Google, Facebook, and YouTube, […]

Lost Without Multilingual SEO



0 5 1 5 Lost Without Multilingual SEO (Search Engine Optimization). In decades past, your customers might have talked to their colleagues, family members, or local sales representatives to hear opinions and personal experiences with specific products, services or businesses within their immediate geographic area. Today, however, this information (and much, much more) is available […]

To MT, or Not to MT? That is the Machine Translation Question.



4 4 3 10 To MT, or Not to MT? That is the Machine Translation Question. So what’s Machine Translation good for, anyway? Savvy tech companies know the answer, do you? The rapid increase in published content we call the “information explosion” has not been accompanied by a corresponding “budget explosion.” Global marketers are expected […]

4 Reasons Your Global Market Strategy May Backfire



7 4 4 11 – 4 Reasons Your Global Market Strategy May Backfire – We all know the drill: Go big or go home. You need to go big to get big and that means taking your company, products, and services to new markets. You can’t just stay at home and expect to become a […]

A New Year! A New Website!



0 0 0 1 A New Year! A New Website! We want to help you ring in the new year, so we thought we would do our part by launching a brand new website! Check it out at www.medialocate.com and feast your eyes on a brand new design, some really cool new “snackable” content, and […]

3 Global Trends Influencing Innovation in the Language Industry



4 5 4 5 3 Global Trends Influencing Innovation in the Language Industry. The Rise of Speech As mobile users interact with their devices more and more through speech, speech translation technology will enable users to interact with each other through their devices, across language barriers. In fact, market research firm Tractica predicts that annual […]

7 Key Questions to Determine the Maturity of Your Language Service Provider



1 1 2 7 7 Key Questions to Determine the Maturity of Your Language Service Provider. Industry analysts estimate over 20,000 language service providers (LSPs) across the world. With so many options, how do you differentiate between them? How do you know which LSP will best meet your needs? One way is to evaluate the […]

3 Reasons You Should Listen To Your Global Customers



1 0 0 0 3 Reasons You Should Listen To Your Global Customers. There is quite a bit of talk in the localization industry these days about reviewing translations in-house and having native speakers judge translation quality. Entire programs are set up around this notion, separate teams are hired and trained, additional pre-release review steps […]

3 Reasons Why Your Website May Sink Your International Profits



2 0 0 0 3 Reasons Why Your Website May Sink Your International Profits As a leading language services provider (LSP), we see our share of websites, products, and documents ready to go global. While most of the time it’s clear that the branding will work worldwide, sometimes a “ready-to-go” project comes to us and […]

Sample Translations, aka Pandora’s Box



0 0 0 0 SAMPLE TRANSLATIONS, AKA PANDORA’S BOX Have you ever sent someone a document and asked for feedback, all the while dreading that they would tear it apart? Well, the same thing can happen with translations. After all, translations are really just another type of written document and everyone can have an opinion. […]

MediaLocate Releases Drupal Translation Automation Connector



0 0 0 0 MediaLocate Releases Drupal Translation Automation Connector. Today, MediaLocate launches a new Translation Management Automation (TMA) connector, a module that helps web content and marketing professionals manage translations directly from Drupal. Users are able to select content, request translations and, once the translations are complete, automatically import them into each locale, ready […]

7 Reasons Why Your Translation Review is Skidding off the Rails



0 0 0 0 Reviewing the quality of any outsourced deliverables should be central to any company’s success. After all, your reputation depends on your ability to produce the highest possible quality of goods and services so you can not only meet your customers’ expectations, but also ensure that they come back. In the case […]

OUR BLOG: ONE WORLD

MediaLocate Spots Video Trends at the 2019 NAB Show in Las Vegas

May 15, 2019

Where Content Comes To Life MediaLocate staff joined nearly 100,000 fellow media, entertainment and technology industry professionals from 160 different countries at the National Association of Broadcasters (NAB) trade show April 6-11, 2019 in Las Vegas. With the tagline “Where Content Comes to Life”, NAB is the premier organization for America’s broadcasters. The annual conference […]

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