BLOG

The 5 Snares of Translation Review, or “Wait, There’s A Bear In My Software!”

Posted on: April 16th, 2014 by Medialocate

Sometimes, doing your own translation review can cause unexpected results (see last example below)…

translation review

Read more

Monterey Bay Aquarium: Saving Our Oceans in Spanish Too

Posted on: March 14th, 2014 by Medialocate

Kudos to our neighbor – and valued client – just down the hill from us, the Monterey Bay Aquarium, and their popular Seafood Watch program.

Monterey Bay Aquarium Seafood Watch - Medialocate

Read more

Global Marketing 2014 — Pt. 3 — Localizing for the Locals

Posted on: February 27th, 2014 by Medialocate

We can’t think of anyone “localizing for the locals” better than the folks over at Pizza Patrón, a $40 million dollar enterprise headquartered in Dallas.

Localizing for the Locals - Medialocate

Read more

Global Marketing 2014 — Pt. 2 — Smart Regulatory Compliance

Posted on: February 19th, 2014 by Medialocate

If you want to sell your products internationally, you need to keep tabs on the latest regulations and developments in each of your target markets.

global marketing regulatory compliance

Read more

Global Marketing 2014 — How Deep or Wide Should I Go?

Posted on: February 13th, 2014 by Medialocate

Going global has become a huge buzzword in business. Let’s face it, the benefits of global marketing are obvious: more customers = more revenue!

Global Marketing Medialocate

Read more

International SEO: 4 Steps to Global Search Engine Success

Posted on: February 5th, 2014 by Medialocate

If you want to take your business global, you will need a solid international SEO strategy. And that means speaking your customers’ languages.

International SEO

Read more

“Smart People” Use A Right-Sized Localization Provider

Posted on: January 31st, 2014 by Medialocate

So, whether you speak English, Portuguese, French, Arabic, Chinese, German or any of 12 languages, you’ll enjoy this humorous video just the same.

Now in 12 Languages

Read more

Celebrating Anniversaries at Medialocate

Posted on: January 15th, 2014 by Medialocate

Celebrating 15-year anniversaries with Medialocate are Vilma Campos, Fran Grogan, Ilge Karancak, and Susie Hanson. Congratulations Ladies!

Medialocate Employee Anniversaries

Read more

Multimedia Localization: Four Proven Reasons Why It Is Crucial To Your Global Marketing Strategy

Posted on: December 6th, 2013 by Medialocate

Check out our Audio & Video Services for all you multimedia localization needs here.

multimedia localization medialocate

Read more

Don’t Fall For Lowest Price – Picking The Right Language Service Provider The First Time – Quick Tip #4

Posted on: November 27th, 2013 by Medialocate

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” More…

Pick the right language service provider - Medialocate

Read more

Searching For New Global Customers? Check Out Wordtracker

Posted on: November 20th, 2013 by Medialocate

Wordtracker.com, headquartered in the U.K., recently announced that new languages now live within its updated “Keyword Tool.”

Wordtracker's New Languages - Medialocate

Read more

Localizing Your Website For Global Profits – Quick Tip #3

Posted on: November 16th, 2013 by Medialocate

Localizing your website, marketing materials, and multimedia is smart business. Saving money doing it is just as smart.

Cut Costs With Localization

Read more

Could there be cultural issues with your website content? – Quick Tip #2

Posted on: November 9th, 2013 by Medialocate

A Customer’s Question: “How do I know if there are cultural issues with my website content?”

pee-cola-261x176

Read more

Lights, Camera, Action! The New My Medialocate Video

Posted on: October 25th, 2013 by Medialocate

It’s the “free alternative” to costly cloud-based portals of other translation agencies.

My Medialocate Client Control Center

Read more

Localizing Your Website in Right-to-Left Languages – Quick Tip #1

Posted on: October 14th, 2013 by Medialocate

If you’re planning on localizing your website for Arabic and Hebrew, then your underlying HTML code must have the capability of properly rendering RTL (right to left) text.

Localizing Your Website in RTL Languages

Read more

Managed Authoring: Your Global Competitive Edge

Posted on: September 16th, 2013 by Medialocate

The goal of this article is to introduce you to the concept of Managed Authoring, and how it will help speed your products to global markets faster.

Managed authoring competitive edge

Read more

Caution: The True Costs and Traps of Distributor Translations

Posted on: August 7th, 2013 by Medialocate

Deciding to use distributor translations when marketing in a foreign country can turn out to be a trap that is hard to escape.

cheese_264x177

Read more

Supporting Clean Water for the Nicaraguan People through Professional Recording Services

Posted on: July 30th, 2013 by Medialocate

Fortunately, Central California’s Monterey Peninsula, often referred to as the Language Capital of the World, is home to both MIIS and Medialocate.

Medialocate Recording Services

Read more

In Memory of Mary Beth Gilmore

Posted on: June 26th, 2013 by Medialocate

In Memory of Mary Beth Gilmore – Our Dear Friend and Valued Colleague – b. July 27, 1964 – d. June 21, 2013

Mary Beth Gilmore

Read more

How Languages See Colors Differently (VIDEO)

Posted on: June 16th, 2013 by Medialocate

There is a clever young man in the U.K. (no, this isn’t the beginning of a limerick, though you will find it amusing)…

All The Colours of Language

Read more

Proactive Training Yields Better Medical Translations

Posted on: June 12th, 2013 by Medialocate

Medialocate’s team of project managers knows the importance of reference materials, diagrams, photos and illustrations for better medical translations.

better medical translations training

Read more

When Millimeters Matter – Easy, Preventative Measures For Better Medical Translations

Posted on: June 11th, 2013 by Medialocate

From years of experience, we know that to ensure a quality translation, it is absolutely critical for our clients to provide us with proper reference materials.

label-3

Read more

Your Mother Failed To Smell Nice Or What The Heck Is Software Localization?

Posted on: May 15th, 2013 by Medialocate

While those of us familiar with language translation use the word “Localization” indiscriminately many times a day, how does one actually explain what language or software localization means in layman’s terms?

software localization

Read more

Localizing Your Projects Into Right-To-Left Languages

Posted on: April 10th, 2013 by Medialocate

Strange but true, your success at brand globalization could hinge on carefully localizing your communication into RTL or Right-to-Left languages.

rtl languages

Read more

GALA, NCLIS Form First-Ever Language Lobby in the U.S.

Posted on: April 4th, 2013 by Medialocate

The newly-formed American Language Enterprise Advocacy (ALEA) promises to be a powerful voice for the language industry on Capitol Hill.

GALA

Read more

Going Global — Marketo Did — Can You Afford Not To?

Posted on: March 25th, 2013 by Medialocate

If sales growth in worldwide markets seems like a golden opportunity, you’re right.

Marketo Story at Medialocate.com

Read more

How To Choose Which Is Best For Your Global Marketing – Translation, Localization or Transcreation?

Posted on: February 28th, 2013 by Medialocate

So, you have decided to go “global”. You’re planning to expand into new non-English speaking markets…

Global Marketing

Read more

Yikes! 9 “Little” Translation Mistakes That Caused Big Problems

Posted on: February 21st, 2013 by Medialocate

The importance of good translation is most obvious when things go (Very) wrong. Here are nine examples from “Found in Translation”…

Yikes, 9 little translation mistakes

Read more

Beware! The Global Content Strategy Tornado

Posted on: February 8th, 2013 by Medialocate

The next decade is going to pose some real challenges for people who create, manage, and localize content.

global content strategy

Read more

Rule #8 – Roll Out the “Content Marketing” Welcome Mat for Website Visitors

Posted on: February 6th, 2013 by Medialocate

Making your Website content easy to find is just about as important as making it easy to read.

content marketing

Read more

Why Multilingual SEO Can Ensure Successful Global Promotions

Posted on: January 30th, 2013 by Medialocate

“We live in a world with a global economy. How many times have you heard that one?”

managed authoring

Read more

What Global Brands Can Learn from IKEA’s Blunder

Posted on: January 30th, 2013 by Medialocate

This Common Sense Advisory article explains how IKEA made the mistake of “forgetting all branding is local”

ikea_logo

Read more

Machine Translation (MT) – Do You Buy These 3 Common Myths?

Posted on: January 23rd, 2013 by Medialocate

Here’s a well written article on Machine Translation (MT) that presents further evidence that MT is not “coming”, it is here!.

machine translation

Read more

Emerging markets are on a roll—and they should keep rolling in 2013

Posted on: January 19th, 2013 by Medialocate

Just three months ago, China was in the doldrum… Brazil’s economic growth had stagnated, and Russia had slumped in the face of weak commodity demand.

greenstickyball_small

Read more

Setting Up a Content Management System for Localization – Part 2

Posted on: January 18th, 2013 by Medialocate

Effective hand-off of content to a Language Service Provider (LSP). This is the second of a two-part article on Setting Up a CMS for Localization.

cms_small

Read more

Tips for Creating Better Source Documents for Document Translation and Localization

Posted on: January 17th, 2013 by Medialocate

Many technical documentation departments save on translations to lower costs. However, this must not happen at the cost of quality.

source documents

Read more

You Know You Need a Global Content Strategy If

Posted on: January 17th, 2013 by Medialocate

You Know You Need a Global Content Strategy If… But wait! you say. I don’t really need to care about my global content…

globeblackboardsmall

Read more

Social Media Around the World 2012

Posted on: January 11th, 2013 by Medialocate

This past September Insites Consulting launched its “Social Media around the World 2012″ report. They organised this study for the third time and the results are ready.

multicolorsocialglobesmall

Read more

Setting Up a Content Management System for Localization – Part 1

Posted on: January 10th, 2013 by Medialocate

Setting up a content management system (CMS) for localization requires both a database for supporting multilingual content and mechanisms for interfacing with your language service providers (LSPs).

cms_robot_small

Read more