Beware! The Global Content Strategy Tornado

This article helps us understand the value of Global Content Strategy.  Why Web “content rules” wherever your organization publishes it.

The next decade is going to pose some real challenges for people who create, manage, and localize content. Websites are already hundreds of pages deep. Many companies have already lost track of what they have created and distributed. This is why content strategy has become so critical and we have seen the advent of C-level positions in the content arena (for example, Chief Content Officer).

Managing your source language and four foreign languages does not mean you have only five languages to worry about. There are so many possible permutations of what-content-is-in-what-language-for-what-country-on-what-page that simple math just goes by the wayside.

Also driving the content tornado are mobile devices. “Mobile” global content strategy is another topic with its own issues. But combine all the content * all the languages * all the devices, and those issues can be downright overwhelming.

So, what’s a content person to do for effective global content strategy?

Well, to start with, get really smart about a number of basic content strategy topics:

  • Content management systems
  • Content modeling and structure
  • Structured authoring
  • Taxonomy
  • Reuse

And then I’d add in global content topics:

  • Global management systems (or global content management systems)
  • Terminology management systems
  • Translation memory
  • Localization and translation workflow
  • Machine translation

Armed with the right background information, you will be able to help your company (or your customers) wrangle all of that pesky, never-ending global content and beat it into submission.
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