Archive for the ‘Transcreation’ Category

Games Localization: 3 Hot Topics At This Year’s GDC



Know what’s even more exciting than playing a video game? Localizing it!   Hi, my name is Yanan Cheng, and I am a Chinese project manager at MediaLocate. I love to play and localize video games and last month I had a chance to attend the 2017 Games Developer Conference (GDC 2017) in San Francisco.  […]

How Do You Tune A Fish?



How Do You Tune A Fish?  – Localizing for the Monterey Bay Aquarium Translating for informal science centers, be it texts for exhibits or video scripts for visitor tours, poses a special challenge. Not only must the message be localized to a specific geographic region, but it must also be targeted to a very diverse […]

3 Localization Trends to Watch for in 2017



Localization Trends for 2017 and Beyond: Neural Machine Translation Machine Translation (MT) technology has taken another leap forward. This time, it’s a big leap forward. Instead of relying on the phrase-based statistical approach, neural MT simulates the interconnected network of the brain to generate translations. Several companies have unveiled neural MT technology, including Google, Microsoft, […]

3 Reasons Why Your Website May Sink Your International Profits



3 Reasons Why Your Website May Sink Your International Profits As a leading language services provider (LSP), we see our share of websites, products, and documents ready to go global. While most of the time it’s clear that the branding will work worldwide, sometimes a “ready-to-go” project comes to us and we need to call […]

Sample Translations, aka Pandora’s Box



SAMPLE TRANSLATIONS, AKA PANDORA’S BOX Have you ever sent someone a document and asked for feedback, all the while dreading that they would tear it apart? Well, the same thing can happen with translations. After all, translations are really just another type of written document and everyone can have an opinion. Sometimes, asking people to […]

The Tale of the Graceful Squid



MediaLocate translates and localizes all kinds of content. One customer may require that we translate a biochemistry patent from one language into another, while another customer may need us to localize their online casual gaming site from English into 12 other languages. Then there are the projects that are a bit closer to home and […]

Are Your Banner Ads Clicking With Your Worldwide Customers?



Are your banner ads clicking with your worldwide customers? Web banner ads are an important part of any company’s online marketing efforts. Banners help promote a company’s brand, can lead to substantial sales increases, and can be tailored to specific markets and demographics. A banner promoting a new car in the United States may contain […]

Translation Beyond Words



“Localizability”?  Is that even a real word? Most of the time you can send your documents to a language services provider, get the translations back, and are done. The file is clean, the words are translated, all of the numbers match, the graphics fit, and that’s that. But for some projects, what is needed is […]

Transcreation: Translation with a Curve



Why you may be losing business without it… Let’s say your marketing team comes up with messaging that resonates with your domestic customers. Everyone “gets” your brand, your ads, your banners, everything. You’ve got the local market all figured out. Now it’s time to conquer the global market. You can send your content to a […]

Monterey Bay Aquarium: Saving Our Oceans in Spanish Too



Kudos to our neighbor – and valued client – just down the hill from us, the Monterey Bay Aquarium, and their popular Seafood Watch program.

OUR BLOG: ONE WORLD

Before Your Company “Sails the Seven Seas”…

October 6, 2017

Before Your Company “Sails the Seven Seas,” Consider These Essential ”Seven Cs”: Seven Core Components of a Successful Global Product Launch Effective website, product or media globalization goes well beyond translation of your English content. In order to compete in the global market place, globalization services must address the needs of target locales, while concurrently […]

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