Archive for the ‘Content Strategy’ Category

MediaLocate speeds global marketing campaign from 3 weeks to 3 days



When fast just isn’t quick enough. Today’s global marketing campaigns require much more than just the translation of content. They require speed, agility, and accuracy.  Many global campaigns are the result of extensive collaboration between numerous stakeholders from many different departments and geographies, facing creative, logistic, and technical hurdles. Rather than pre-planning for weeks in […]

How Do You Tune A Fish?



How Do You Tune A Fish?  – Localizing for the Monterey Bay Aquarium Translating for informal science centers, be it texts for exhibits or video scripts for visitor tours, poses a special challenge. Not only must the message be localized to a specific geographic region, but it must also be targeted to a very diverse […]

3 Localization Trends to Watch for in 2017



Localization Trends for 2017 and Beyond: Neural Machine Translation Machine Translation (MT) technology has taken another leap forward. This time, it’s a big leap forward. Instead of relying on the phrase-based statistical approach, neural MT simulates the interconnected network of the brain to generate translations. Several companies have unveiled neural MT technology, including Google, Microsoft, […]

BACK TRANSLATION CAN TIE YOU IN KNOTS



BACK TRANSLATION CAN TIE YOU IN KNOTS Your new localization provider has just delivered the translation you requested. It’s been through a standard translation, editing and proofing (TEP) process involving multiple linguists, but you’re uneasy. Your product is about to ship or your ad is going nationwide, and you want to check the translation one […]

When Millimeters Matter – Easy, Preventative Measures For Better Medical Translations



From years of experience, we know that to ensure a quality translation, it is absolutely critical for our clients to provide us with proper reference materials.

ITAR – Translation in the Defense Sector



ITAR – PUTTING SAFETY AND SECURITY FIRST You can never be too safe in this technologically advanced age.  Therefore, making sure your language provider is in compliance with federal defense regulations is very important to your company. The International Traffic in Arms Regulations (ITAR) are designed to control and limit access to specific kinds of […]

e-Discovery: Tapping into the Unknown



e-Discovery: Tapping into the Unknown. The fundamental purpose of e-Discovery is to coordinate, organize and structure vast amounts of documents, emails, call records, transcripts, contracts and other legal materials into collections for easier reference and analysis. Much of this documentation may be in different languages, and characters that are used in one language may be […]

To MT, or Not to MT? That is the Machine Translation Question.



To MT, or Not to MT? That is the Machine Translation Question. So what’s Machine Translation good for, anyway? Savvy tech companies know the answer, do you? The rapid increase in published content we call the “information explosion” has not been accompanied by a corresponding “budget explosion.” Global marketers are expected to get the message […]

4 Reasons Your Global Market Strategy May Backfire



– 4 Reasons Your Global Market Strategy May Backfire – We all know the drill: Go big or go home. You need to go big to get big and that means taking your company, products, and services to new markets. You can’t just stay at home and expect to become a worldwide sensation – you […]

3 Global Trends Influencing Innovation in the Language Industry



3 Global Trends Influencing Innovation in the Language Industry. The Rise of Speech As mobile users interact with their devices more and more through speech, speech translation technology will enable users to interact with each other through their devices, across language barriers. In fact, market research firm Tractica predicts that annual revenues of speech technology […]

OUR BLOG: ONE WORLD

Before Your Company “Sails the Seven Seas”…

October 6, 2017

Before Your Company “Sails the Seven Seas,” Consider These Essential ”Seven Cs”: Seven Core Components of a Successful Global Product Launch Effective website, product or media globalization goes well beyond translation of your English content. In order to compete in the global market place, globalization services must address the needs of target locales, while concurrently […]

read more

FREE guides

Cultural Validation Checklist for Images

How well does your branding travel?

download

Stay in the Know

Sign up for the latest MediaLocate news.

© 2017 MediaLocate, Inc.  |  Terms of Use  |   Privacy