Archive for the ‘Local Markets’ Category

How Do You Tune A Fish?



How Do You Tune A Fish?  – Localizing for the Monterey Bay Aquarium Translating for informal science centers, be it texts for exhibits or video scripts for visitor tours, poses a special challenge. Not only must the message be localized to a specific geographic region, but it must also be targeted to a very diverse […]

Global Branding: That’s How They Roll



 A look at how the world’s best companies stay on top. Brands and branding can be understood best by looking at the crème de la crème of commerce. The leading examples of brands and branding online are the top, most successful company websites. Every list will include Google, Facebook, and YouTube, probably in the top […]

4 Reasons Your Global Market Strategy May Backfire



– 4 Reasons Your Global Market Strategy May Backfire – We all know the drill: Go big or go home. You need to go big to get big and that means taking your company, products, and services to new markets. You can’t just stay at home and expect to become a worldwide sensation – you […]

3 Global Trends Influencing Innovation in the Language Industry



3 Global Trends Influencing Innovation in the Language Industry. The Rise of Speech As mobile users interact with their devices more and more through speech, speech translation technology will enable users to interact with each other through their devices, across language barriers. In fact, market research firm Tractica predicts that annual revenues of speech technology […]

3 Reasons You Should Listen To Your Global Customers



3 Reasons You Should Listen To Your Global Customers. There is quite a bit of talk in the localization industry these days about reviewing translations in-house and having native speakers judge translation quality. Entire programs are set up around this notion, separate teams are hired and trained, additional pre-release review steps are built into the […]

3 Reasons Why Your Website May Sink Your International Profits



3 Reasons Why Your Website May Sink Your International Profits As a leading language services provider (LSP), we see our share of websites, products, and documents ready to go global. While most of the time it’s clear that the branding will work worldwide, sometimes a “ready-to-go” project comes to us and we need to call […]

The Tale of the Graceful Squid



MediaLocate translates and localizes all kinds of content. One customer may require that we translate a biochemistry patent from one language into another, while another customer may need us to localize their online casual gaming site from English into 12 other languages. Then there are the projects that are a bit closer to home and […]

Are Your Banner Ads Clicking With Your Worldwide Customers?



Are your banner ads clicking with your worldwide customers? Web banner ads are an important part of any company’s online marketing efforts. Banners help promote a company’s brand, can lead to substantial sales increases, and can be tailored to specific markets and demographics. A banner promoting a new car in the United States may contain […]

Translation Beyond Words



“Localizability”?  Is that even a real word? Most of the time you can send your documents to a language services provider, get the translations back, and are done. The file is clean, the words are translated, all of the numbers match, the graphics fit, and that’s that. But for some projects, what is needed is […]

Transcreation: Translation with a Curve



Why you may be losing business without it… Let’s say your marketing team comes up with messaging that resonates with your domestic customers. Everyone “gets” your brand, your ads, your banners, everything. You’ve got the local market all figured out. Now it’s time to conquer the global market. You can send your content to a […]

OUR BLOG: ONE WORLD

Before Your Company “Sails the Seven Seas”…

October 6, 2017

Before Your Company “Sails the Seven Seas,” Consider These Essential ”Seven Cs”: Seven Core Components of a Successful Global Product Launch Effective website, product or media globalization goes well beyond translation of your English content. In order to compete in the global market place, globalization services must address the needs of target locales, while concurrently […]

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