Archive for the ‘Global Branding’ Category

Games Localization: 3 Hot Topics At This Year’s GDC



Know what’s even more exciting than playing a video game? Localizing it!   Hi, my name is Yanan Cheng, and I am a Chinese project manager at MediaLocate. I love to play and localize video games and last month I had a chance to attend the 2017 Games Developer Conference (GDC 2017) in San Francisco.  […]

How Do You Tune A Fish?



How Do You Tune A Fish?  – Localizing for the Monterey Bay Aquarium Translating for informal science centers, be it texts for exhibits or video scripts for visitor tours, poses a special challenge. Not only must the message be localized to a specific geographic region, but it must also be targeted to a very diverse […]

BACK TRANSLATION CAN TIE YOU IN KNOTS



BACK TRANSLATION CAN TIE YOU IN KNOTS Your new localization provider has just delivered the translation you requested. It’s been through a standard translation, editing and proofing (TEP) process involving multiple linguists, but you’re uneasy. Your product is about to ship or your ad is going nationwide, and you want to check the translation one […]

Global Branding: That’s How They Roll



 A look at how the world’s best companies stay on top. Brands and branding can be understood best by looking at the crème de la crème of commerce. The leading examples of brands and branding online are the top, most successful company websites. Every list will include Google, Facebook, and YouTube, probably in the top […]

3 Reasons You Should Listen To Your Global Customers



3 Reasons You Should Listen To Your Global Customers. There is quite a bit of talk in the localization industry these days about reviewing translations in-house and having native speakers judge translation quality. Entire programs are set up around this notion, separate teams are hired and trained, additional pre-release review steps are built into the […]

3 Reasons Why Your Website May Sink Your International Profits



3 Reasons Why Your Website May Sink Your International Profits As a leading language services provider (LSP), we see our share of websites, products, and documents ready to go global. While most of the time it’s clear that the branding will work worldwide, sometimes a “ready-to-go” project comes to us and we need to call […]

7 Reasons Why Your Translation Review is Skidding off the Rails



Reviewing the quality of any outsourced deliverables should be central to any company’s success. After all, your reputation depends on your ability to produce the highest possible quality of goods and services so you can not only meet your customers’ expectations, but also ensure that they come back. In the case of translation review, there […]

The Tale of the Graceful Squid



MediaLocate translates and localizes all kinds of content. One customer may require that we translate a biochemistry patent from one language into another, while another customer may need us to localize their online casual gaming site from English into 12 other languages. Then there are the projects that are a bit closer to home and […]

Control Your Terminology, Right out of the Gate!



Control Your Terminology, Right out of the Gate! Your company already has a strong, savvy localization management team. You’re happy with your translation provider and eager to bring new products and divisions under your localization umbrella. And yet…you’ve noticed something is amiss. Inconsistencies are creeping in to your materials, and budgets and timelines are being […]

Are Your Banner Ads Clicking With Your Worldwide Customers?



Are your banner ads clicking with your worldwide customers? Web banner ads are an important part of any company’s online marketing efforts. Banners help promote a company’s brand, can lead to substantial sales increases, and can be tailored to specific markets and demographics. A banner promoting a new car in the United States may contain […]

OUR BLOG: ONE WORLD

Before Your Company “Sails the Seven Seas”…

October 6, 2017

Before Your Company “Sails the Seven Seas,” Consider These Essential ”Seven Cs”: Seven Core Components of a Successful Global Product Launch Effective website, product or media globalization goes well beyond translation of your English content. In order to compete in the global market place, globalization services must address the needs of target locales, while concurrently […]

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