Why Multilingual SEO Can Ensure Successful Global Promotions
“We live in a world with a global economy. How many times have you heard that one?”
What Global Brands Can Learn from IKEA’s Blunder
This Common Sense Advisory article explains how IKEA made the mistake of “forgetting all branding is local”
Medialocate USA, Inc. Honors Charitable Programs in Monterey County and Beyond
Medialocate USA, Inc., reflects back on 2012 and recognizes the leadership and much-needed help provided by charitable programs in Monterey County and beyond
Machine Translation (MT) – Do You Buy These 3 Common Myths?
Here’s a well written article on Machine Translation (MT) that presents further evidence that MT is not “coming”, it is here!.
Emerging markets are on a roll—and they should keep rolling in 2013
Just three months ago, China was in the doldrum… Brazil’s economic growth had stagnated, and Russia had slumped in the face of weak commodity demand.
Setting Up a Content Management System for Localization – Part 2
Effective hand-off of content to a Language Service Provider (LSP). This is the second of a two-part article on Setting Up a CMS for Localization.
Tips for Creating Better Source Documents for Document Translation and Localization
Many technical documentation departments save on translations to lower costs. However, this must not happen at the cost of quality.
You Know You Need a Global Content Strategy If
You Know You Need a Global Content Strategy If… But wait! you say. I don’t really need to care about my global content…
Social Media Around the World 2012
This past September Insites Consulting launched its “Social Media around the World 2012” report. They organised this study for the third time and the results are ready.
Setting Up a Content Management System for Localization – Part 1
Setting up a content management system (CMS) for localization requires both a database for supporting multilingual content and mechanisms for interfacing with your language service providers (LSPs).
Before Your Company “Sails the Seven Seas”…
October 6, 2017
Before Your Company “Sails the Seven Seas,” Consider These Essential ”Seven Cs”: Seven Core Components of a Successful Global Product Launch Effective website, product or media globalization goes well beyond translation of your English content. In order to compete in the global market place, globalization services must address the needs of target locales, while concurrently […]
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